Its buildable formula gives you full control over how intense the pigment will be, but that doesn't mean you need a heavy hand with this blush. I don't know how they did it, but Rare Beauty concocted a liquid blush that won't make you look like a rag doll, and I'm completely hooked on it. It's super blendable, and one to two dabs does just the trick to create the most natural-looking pop of color on your cheeks. If I could write a whole essay on why everyone needs to buy this blush, I would. Rare Beauty Liquid Touch Brightening Concealer Quick call-out: This formula isn’t oil-free, so don’t be alarmed if the foundation starts to separate - a quick shake is all it needs to go back to normal. I might get dragged for saying this, but I honestly think it’s even better than Fenty Beauty’s foundation since it’s lighter, less matte, and overall easier to wear. Plus, I only like foundations with a finish that's both matte and dewy, and this pick definitely fits the bill for my needs. I like a foundation that I can't feel on my face since I have sensitive skin that gets very itchy with the wrong products on it. Plus, it comes in a whopping 48 shades (and no, they're not all fair-to-beige), and it stays on for hours on end without smudging or fading. Just a few dabs of this liquid foundation does the job to construct a pimple-free canvas, and it creates a smooth look instead of seeping into fine lines and wrinkles. For just under $30, this foundation outperforms any other that I've ever tried - really. When they say weightless, they truly mean weightless when it comes to this impressive foundation. Here are a few highlights of these best-sellers from Selena Gomez's beauty brand: Rare Beauty Liquid Touch Weightless Foundation None of the products that I used ever broke me out and each one lasted for hours on end without needing any touchups. To put it simply, Rare Beauty's amazing products passed my test with flying colors. How long does each product last without smudging or fading?.I have a high standard when it comes to cosmetics, so here are the criteria that I thought about while testing out Rare Beauty's Foundation, Concealer, Liquid Liner, and Liquid Blush: At first glance, it may seem like any average cosmetics brand, stocked up with the usual neutrals and red lippies, liquid blushes, and more, but there's so much more to Rare Beauty than most celeb beauty brands bring to the table. If we could choose only one celeb beauty brand to stock up on for the rest of our lives, it would be Rare Beauty by Selena Gomez for its impressive roster of formulas that work better than their pricier luxury counterparts. Available exclusively at Sephora, Gomez's collection of lush lippies, vibrant eyeshadow palettes and more may be eye-catching, but what truly makes this celeb-backed brand stand out is Gomez's support of mental health awareness through Rare Beauty's Rare Impact Fund. Gomez’s venture into the world of beauty is gaining hype, not only from hardcore Selenators but also from influencers and beauty editors.Ĭelebrity-owned beauty brands are nothing new, but Selena Gomez decided to take her new role as a cosmetics entrepreneur to the next level with her brand, Rare Beauty. Rare Beauty by Selena Gomez, which launched in September of 2020, has caught everyone’s intrigue, from Elle's beauty editors to major beauty gurus like Manny MUA, as one of the hottest celebrity-owned beauty brands of the moment. With this series, we're testing such products to conclude one thing: Does it live up to the hype? What's everyone talking about? Some products show up everywhere: subway ads, Instagram, celeb endorsements.
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